The Psychology of Colour

The Psychology of Colour

Some people have wardrobes that are bursting with colour. Others apply the same organised logic to their clothing colour scheme as they do when decorating their tree at Christmas. Colour psychology is a weird and wonderful thing.


Psychologists tell us that we all have a fall back colour that we trust and rely on. The one colour guaranteed to make us feel confident, and that reflects our personality in the most comfortable way possible.

So what does your failsafe colour say about you? And what colour should you be wearing to ensure that you feel your best and stand out from the crowd?


The colour of the sea and the sky, its no surprise that blue projects confidence and calm. Studies have shown that blue evokes the impression of tranquillity, intelligence and dependability, making it a great colour to wear to interviews. In fact, those people who are offered jobs are in the main, wearing blue.

Following this logic, surely blue would be a great colour to wear on a date? Well yes, but there is such a thing as too much blue. It can be seen as cold and depressing. So basically, blue is for you if you’re ready to take on the world and be so damn cool about it that everyone falls at your feet in adoration.

Give it a miss if you’re in the kind of mood that makes you want to drink copious amounts of gin whilst watching re-runs of Marley and Me….


What is there to say about the colour that speaks for itself? The colour of passion, power and the kind of self-assurance that makes Gwyneth Paltrow want to crawl under a rock.

The clever people at the University of Rochester, New York, have discovered that men tend to be more attracted to women who wear red. But this works both ways. It seems that women are also more attracted to men when they are associated with the colour.

Red is the colour to wear when you want to feel sexy, when you want to draw attention to yourself. Let us be clear though, a statement dress in a statement colour

will make your intentions known. We think what we’re trying to say is, wear it to the next mixer.


A brilliant colour all round. You can’t help but think sunshine, and well, just loads of sunshine. People who wear yellow tend to be ambitious, ready for anything and up for adventure.

You’ve got to be careful what you pair it with, because you don’t want to end up looking like a human bumblebee. Get it right though and you’ll exude all the qualities of a loveable dreamer.


It’s the colour of money and in many places the colour of peace. You can’t really get much more influential than that. If you wear green, you are apparently signalling, charisma, charm and a calmness that would make the Dalai Lama look like the Duracell Bunny.

It’s said that using a green pen to write text is a sign of madness (swiftly changes biro..). At least wearing green seems to fare better than that!


Black is the staple colour of far too many wardrobe items to be ignored.

The symbol of elegance and sophistication, but also grief and the macabre: black is pretty a pretty complex colour.

Our opinion? In most situations, it’s the perfect choice. A black suit and bow tie for an elegant event, or smart ¾ length capri pants a la Audrey Hepburn for a summer picnic. Black is pretty much the ultimate in idiot-proof clothing.

We’ve only covered five colours. If yours isn’t on the list, do a little research of your own. But whatever your failsafe colour, always remember that it’s more than just an item of clothing. It’s a clear statement to the world about who you are, how you feel and what your intentions are.

So, with that in mind, we’d recommend digging out your little black dress and collecting some numbers to put in your little black book….

You can find details of all our upcoming events, including our InTheMix get together this Thursday 13 September 2018 here

Share this post on social media: